"THREE LINES": THE IMAGE OF SPANISH WINE
For AGORA, one of the Russian wine market leaders, we have developed a comprehensive project (naming, shaping
and design) of the line that creates the image of Spanish wine.
and design) of the line that creates the image of Spanish wine.
The product has got a name TRES LINEAS ("Three Lines" in Spanish), which is intuitive to most Russian consumers
and capable of effective marketing communications.
and capable of effective marketing communications.
Modern heraldry and logo in Gothic style add a veracity and Spanish authenticity. The colour scheme refers
to Spain's national flag, it is positive and friendly, active and noticeable on the shelf. The footer harmoniously
fits the cap. The concept is easily scalable for SKU.
to Spain's national flag, it is positive and friendly, active and noticeable on the shelf. The footer harmoniously
fits the cap. The concept is easily scalable for SKU.
As a result, there's the notable classic design with well-defined geometric shapes and the label that's easy
to remember, which highlights the line on the shelf.
to remember, which highlights the line on the shelf.
CUSTOMER: AGORA GROUP, 2023
